Converging media a new introduction to mass communication

Converging media a new introduction to mass communication

McIntosh, Shawn, Pavlik, John V
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The changing media landscape. Mass communication and its digital Transformation -- Media literacy in the digital age -- Mass-communication formats. -- Print media: books, newspapers, and magazines -- Audio media: music recordings, radio -- Visual media: photography, movies, and television -- Interactive media: the internet, video games, and augmented reality -- Media perspectives. The impact of social media -- Journalism: from information to participation -- Advertising and public relations: the power of persuasion -- Media and society. Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age;The changing media landscape. Mass communication and its digital TransformationMedia literacy in the digital age -- Mass-communication formats. -- Print media: books, newspapers, and magazines -- Audio media: music recordings, radio -- Visual media: photography, movies, and television -- Interactive media: the internet, video games, and augmented reality -- Media perspectives. The impact of social media -- Journalism: from information to participation -- Advertising and public relations: the power of persuasion -- Media and society. Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age.
Năm:
2017
In lần thứ:
Fifth edition
Nhà xuát bản:
Oxford University Press
Ngôn ngữ:
english
ISBN 10:
0190271515
ISBN 13:
9780190271510
File:
PDF, 36.67 MB
IPFS:
CID , CID Blake2b
english, 2017
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