Loyalty Myths: Hyped Strategies That Will Put You Out of...

Main
Business & Economics
Loyalty Myths: Hyped Strategies That...

Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

Name: Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
ISBN: 9780471746836

Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard

0 / 5.0

0 comments

Bạn thích cuốn sách này tới mức nào?

Chất lượng của file scan thế nào?

Xin download sách để đánh giá chất lượng sách

Chất lượng của file tải xuống thế nào?

In Loyalty Myths , the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.
Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

Thể loại:

Business & Economics

Năm:

2005

Nhà xuát bản:

Wiley

Ngôn ngữ:

english

Trang:

272

ISBN 10:

0471746835