Crafting and Executing Strategy · The Quest for Competitive Advantage: European Edition

This new edition of Crafting and Executing Strategy continues to provide a valuable resource for European readers while embracing new and updated core concepts and key theories in strategy. Throughout the text you will find a range of examples that illustrate how strategy works in the real world and encourage the practical application of learning. Complementing the chapters is a section of new cases providing in-depth analysis of the challenges of strategic management at a range of companies.

### Über den Autor und weitere Mitwirkende

Alex Janes is Senior Lecturer in Strategy and Director of Education for Management at the University of Exeter Business School.Ciara Sutton is a Research Fellow and lecturer in the Department of Marketing and Strategy at the Stockholm School of Economics.