Marketing Management

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Business & Economics - Sales & Marketing
Marketing Management

Marketing Management

Phil Kotler, Kevin Keller

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Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

Thể loại:

Business & Economics - Sales & Marketing

Năm:

2008

In lần thứ:

13

Nhà xuát bản:

Prentice Hall

Ngôn ngữ:

english

Trang:

816

ISBN 10:

0273718568

ISBN 13:

9780273718567

File:

PDF, 39.05 MB

IPFS:

,

english, 2008

Đọc online

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