Business Model Innovation: Concepts, Analysis, and Cases...

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Business Model Innovation: Concepts,...

Business Model Innovation: Concepts, Analysis, and Cases 2nd Edition

Name: Business Model Innovation: Concepts, Analysis, and Cases 2nd Edition
ISBN: 9781138330511

Afuah, Allan

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Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy.

Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.

Thể loại:

Business & Economics - Management & Leadership

Năm:

2018

In lần thứ:

Nhà xuát bản:

Routledge

Ngôn ngữ:

english

Trang:

306

ISBN 10: